Digital transformation is a term that is loosely used in business today; whether the true meaning and concept is understood is another story. Simply put, digital transformation is a holistic approach towards continuous optimisation of business processes. It is not just a trend or catch phrase used, it has become a key component of the modern business strategy.
The new year will come with its own trends for digital transformation. For a business to successfully implement digital transformation there should be collaboration and planning throughout every department.
Expect to see the following top 10 trends for digital transformation in 2017:
- Rapid Innovation
Being proactively innovative maintains a business’s competitive advantage in its industry. Businesses should have an adaptive culture; by encouraging and integrating technology they stand a chance of achieving long-term success.
Change is inevitable; in order for a business to thrive it needs to adapt to industry and market shifts while incorporating new technology into the company culture and regular operations.
Retaining top talent means adjusting to flexible working hours, and mobile technology allows businesses to connect with their employees from anywhere in the world.
- User experience importance
User experience is a great way of keeping customers involved and engaged with your brand. Digital transformation relies on user experience, customers will shy away from a brand that does not have their values and needs aligned.
- The advent of augmented reality (AR) and virtual reality (VR)
AR and VR were once exclusive to the gaming realm, but they are slowly becoming easier to implement and have made a mainstream shift. They provide new ways to connect with customers and offer unique experiences.
- Application program interfaces (API)
API’s open the door to multiples platforms that need to tie together in an ecosystem that is a fast and flexible. They are a significant component for embracing true digital transformation.
Business operations and important decisions will be made with the application of data and analytics findings; it is now possible to measure almost everything.
The internet of things offers unlimited connectivity on cross-devices and applications for customers and clients to connect from anywhere. By embracing the internet of things, your company will gain competitive advantage and customer engagement.
- Artificial Intelligence (AI)
Technology is ever-changing and evolving, this means that what was once science fiction is becoming a reality. AI could be highly beneficial when putting together your company’s digital strategy.
Digital transformation needs to take place across the entire organisation in order for it to bring success. A breakdown of silos allows for innovation to take place and collaboration becomes easier.
Digital transformation is an important element to consider for business and could be a highly beneficial for your company. With thoughtful planning as digital technology advances, digital transformation is feasible.
Article source: Forbes